The Gaming Giant Recruits Apex Legends Producer to Boost Troubled Hero Shooter Ambitious Title
The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to direct the development team at their internal studio, which is currently developing the upcoming over-the-shoulder action-packed title known as this innovative game.
Management Shift Comes After Poor Response
Brinkman takes on the role of studio head at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster initial reveal last fall.
Recently, the company's top executive a key figure informed employees about this strategic move through an internal memo, which emphasized that early feedback sessions had shown the need for a more defined game identity.
The president noted that the developers is now reimagining Project Ethos with a renewed vision, aiming to address community desires.
A Pattern of Key Acquisitions
The news echoes a similar move taken by 2K Games in the summer, when they recruited an industry veteran from the Diablo team to assist with the beloved franchise development group.
Below is the complete content from Ismailer's communication:
Hello Everyone—
I know you all just finished your meeting - I hope you’re as enthusiastic as I am with the recent updates. Last time I sent you all a update, I mentioned the following: “I am confident in this crew. You all are some of the most dedicated and talented developers we have had the opportunity to partner with - and we’re looking forward for that relationship to endure.”
With your dedication and versatility, particularly over the last year, you repeatedly show that.
The gamer responses from last autumn’s the game playtest was enlightening. It confirmed the promise of a action-packed game but made clear we still had refinements needed. It uncovered the necessity for a clearer vision.
It has been motivating to see how far you’ve come. You accepted the input to heart and reimagined Project ETHOS with a renewed direction - one that’s ready to deliver on its promise to our players.
Our confidence in Project ETHOS increases every day. To boost the outstanding development you’ve made, I’m excited to announce the new hire as the new Director of the team. After some time of conversations, Ben starts with us on Monday, October 20.
Ben’s guidance and expertise in the PVP shooter field is considerable, having devoted the recent years creating and managing some of the most popular titles in gaming, for example Call of Duty: Black Ops, and most recently, Apex Legends.
Let’s together in greeting him next week. We are all eager to persist observing the development of Project ETHOS in the weeks to come.
The President
Experience of the Incoming Head
The appointee presently holds the role of senior developer and production lead at the renowned studio for their flagship title. Brinkman previously was employed at major gaming companies in diverse production roles on the iconic franchise games, and, earlier in his career, had stints at other industry leaders.
Game Details and Vision
Project Ethos was unveiled in last year alongside a community playtest. Then, the developers presented the game as a "free-to-play, 3rd-person roguelike hero shooter and an innovative step forward on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the description reads. "Take on the opponents with fresh skills, risks, and tests that change every match. Will you withdraw carefully with your hard-earned loot? Or go big, put it on the line, and hope your team can secure victory? The choice is yours."
Project Ethos lacks an official launch window or supported systems, but players can look forward to more updates as production advances.